3PL fulfillment and how it affects the fashion industry - ECOMM
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3PL fulfillment and how it affects the fashion industry

3PL fulfillment and how it affects the fashion industry

Competitiveness has a significant edge over logistics rivals. There is a rapid increase in the number of companies that outsource their logistics activities to 3PL providers.3PL customers love the switching behavior and customer loyalty measures. It was found that all selected independent variables have a positive significant relationship with customer satisfaction, whereas the flexibility of the 3PL provider was the most important factor that significantly attracts customer satisfaction.

The importance of online selling has increased with the advent of digital innovation, which has opened up a lot of opportunities for the fashion industry:

Possibility of privatization

The offered tools enable creation of product recommendations based on customer preferences. Depending on its sophistication, the indicated personalization may be based on previous purchases in the same store, the customer’s location, or even the season.

Social media sale: Social media and mobile devices are driving a lot of sales in the fashion market.

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